This annual calendar helps you plan strategic, timely communications with your donors throughout the year. Use it to map out newsletters, appeals, events, and other touchpoints while considering seasonal giving patterns and donor preferences.
Planning Process: Start by reviewing each month’s suggested communications, then customize based on your organization’s programs, events, and donor segments. Consider capacity, budget, and staff resources when finalizing your calendar.
Newsletter/Updates
Appeals/Campaigns
Events/Activities
Reports/Stewardship
Social/Engagement
📅 Annual Planning Best Practices
Plan your biggest appeals around peak giving seasons (November-December)
Space major communications at least 2-3 weeks apart
Consider donor fatigue – alternate asks with stewardship content
Align communications with program cycles and organizational milestones
Build in flexibility for urgent appeals or unexpected opportunities
Test timing and frequency with different donor segments
